Entropy is a concept from physics that refers to the measure of disorder or randomness in a system. Our logo type is the used the typo called Pipo, the concept of entropy can help to create a design that is dynamic and visually engaging. By playing with the arrangement and orientation of the letters in the Pipo typo, creating a sense of randomness or unpredictability that captures the viewer's attention and creates a sense of movement and energy. However, it is important to balance this sense of entropy with a clear and consistent structure that maintains legibility and readability. By finding the right balance between order and chaos, a logo type using the Pipo typo can be a powerful tool for building brand recognition and communicating the brand's identity and values to users.