YAMEI

LIAO

DESIGN

creative

Design for

impact

Homey App

Your Ultimate Housing App

Your Ultimate Housing App

Timeline

2023

Oct - Nov

5 Weeks

Industry · Tool

Figma

Illustrator

After Effect


Rools

UX Research

UI Design

Team Size

3

Overview

About Homey

About Homey

HOMEY is a housing app that aims to provide reliable housing sources and help New Yorkers find desirable roommates in an effective way.

Challenge

Challenge

The idea is built on the context that most of students and young professionals often experience difficulties in finding housing and roommates in the city due to unfamiliarity or lack of time.

The Goal

The Goal

Homey aims to provide a sage and efficient housing platform that will lead to high quality living experience for all New Yorkers.

How Might We

How Might We

How Might We

How might we build a friendly and trustful co-living community for young people in NYC?

How might we shorten rental process and make it easier and more accessible for New Yorker?

Process Overview

Process Overview

Process Overview

Empathize

Background Research

Problem Statement

Competitor Analysis

User Interview



Define

Target User

User Persona

User Journey Map

Problem Define



Ideate

Design Opportunities

MVP User Flow


Prototype

Wireframe (Lo-Fi) User Testing Style Guide HiFi-Prototype

Prototype

Wireframe(Lo-Fi)

User Testing

Style Guide

HiFi - Prototype


Prototype

Wireframe(Lo-Fi)

User Testing

Style Guide

HiFi - Prototype


Test

Critic

Usability Test

Nest Steps


Background Research

Market Research
Market Research
Market Research

First we conducted a secondary market research

Our goal was to truly understand what it really means to be an individual young people who is starting and working their lives in the big city, New York.

Our goal was to truly understand what it really means to be an individual young people who is starting and working their lives in the big city, New York.

Our goal was to truly understand what it really means to be an individual young people who is starting and working their lives in the big city, New York.

  • What is the majority group of people doing apartment hunting in the city?

  • What are the most common challenges and frustrations that young people face when searching for apartments in New York City?

  • How do young people typically discover available apartment listings? Are there preferred platforms or methods?

  • What is the average budget range for young people searching for apartments in New York City?

Nearly one third of the city’s households are single people living alone.

Only 10% of real estate agents individuals contacted ended up responding.

Of nyc’s single (unmarried) adults (age 21+) today, 23 percent are low-income (making $58,481 or less) and living with roommates or other relatives.

Competitors Research

Competitors Research

Competitors Research

In order to understand rental market in US, we conduct a competitors research to better understand our direct and indirect competitors.  We summarize competitor’s strength & weakness.

In order to understand rental market in US, we conduct a competitors research to better understand our direct and indirect competitors.  We summarize competitor’s strength & weakness.

In order to understand rental market in US, we conduct a competitors research to better understand our direct and indirect competitors.  We summarize competitor’s strength & weakness.

Image and media Integration
Image and media Integration
Image and media Integration

Competitive Analysis

Competitive Analysis

Competitive Analysis

We researched multiple housing platforms in the market to better understand the positioning of our product and what we want to address for our target users.

We researched multiple housing platforms in the market to better understand the positioning of our product and what we want to address for our target users.

We researched multiple housing platforms in the market to better understand the positioning of our product and what we want to address for our target users.

Image and media Integration
Image and media Integration
Image and media Integration

Empathize

User Interview
User Interview
User Interview

We conducted interviews with potential users to better understand the behavior of users finding apartment and roommates in NYC.

We conducted interviews with potential users to better understand the behavior of users finding apartment and roommates in NYC.

We conducted interviews with potential users to better understand the behavior of users finding apartment and roommates in NYC.

Interview Questions

How do you find apartment in New York? How often do you need to search for apartment?

What platforms have you used?

Are you satisfied with current platforms? If yes, why?/ If not, why? (some details, what specific functions?)

Have you tried any housing apps on the market? How do you feel about them?

How do you define your Living Style? How do you find your roommates? What kind of information do you find is trustworthy when finding a roommate?

Have you encounter any problems with finding suitable roommates?

Are there any other functions that you want, but current platforms don’t have?

Are there any other functions you need besides finding room and roommates?

Interview Synthesis
Interview Synthesis
Interview Synthesis

After live communications with respondents, the insights of users were considered in more detail.

After live communications with respondents, the insights of users were considered in more detail.

After live communications with respondents, the insights of users were considered in more detail.

Target Users
Target Users
Target Users

After conducting qualitative user research , we envision our user to be:

After conducting qualitative user research , we envision our user to be:

After conducting qualitative user research , we envision our user to be:

1

Young people looking for a place to live. Due to expensive rent in NYC, they would like to find someone to share apartments

2

With a busy lifestyle in the city and quick demand for housing, people want to find reliable housing and roommates with less effort.

3

Young people who has less experience/knowledge in house/apartment hunting, as well as lack of wage support, and want some additional assistance in gathering information about the housing market in a certain city.

4

People in New York have packed daily schedules, so they want a way to easily blend in house hunting process to their daily life.

User Persona
User Persona
User Persona

Based on the insights we gained from our user interviews, we defined the two types of our target user's personas. An emerging artist user and an art collector buyer.

Based on the insights we gained from our user interviews, we defined the two types of our target user's personas. An emerging artist user and an art collector buyer.

Based on the insights we gained from our user interviews, we defined the two types of our target user's personas. An emerging artist user and an art collector buyer.

Sarah

Sarah

Sarah

“ I am looking for a reliable, intuitive platform where I can find trustworthy housing and roommate in NYC within a short time limit.”

Age

Age

Age

Age:24

Occupation: Student

Location: New York City

Income: Family Support & Part-Time Job

Status: Single

Bio

Bio

Bio

Sarah is an accounting student in NYU. She is single and has a part-time job at school. Her family supports her tuition and living expenses. She runs a very tight schedule and needs to find a new apartment for rent as soon as possible. Living alone in NYC is too expensive. She wants to find a good roommate with similar living habits.

Sarah is an accounting student in NYU. She is single and has a part-time job at school. Her family supports her tuition and living expenses. She runs a very tight schedule and needs to find a new apartment for rent as soon as possible. Living alone in NYC is too expensive. She wants to find a good roommate with similar living habits.

Behavior

Behavior

Behavior

  • Search available housing in different neighborhood in NYC

  • Contact with brokers through email

  • Spend a lot of time on unscheduled room tour

  • Post her requirements for roommate and personal information on Facebook housing channel

Goals

Goals

Goals

Kelly is a fine arts student at SVA. She loves explore arts in different fields, and experimenting. Making ceramics is her comfort zone and her relaxing avocation. She always learn from other artists and become better. She wants to be able to make profit in the local art scene by doing what she likes to do in art and blend in the art community.

Motivation

Motivation

Motivation

Personality

Personality

Personality

Frustrations

Frustrations

Frustrations

  • The process of looking for rooms and going to room tours is redundant

  • The vast majority of brokers and real estate agents are unresponsive.

  • It’s hard to find a roommate who shares similar lifestyles and it’s usually not ideal

  • Pay for expensive broker’s fee, which causes extra expenses

User Journey Maps

User Journey Maps

User Journey Maps

Based on the focus of the two user personas we have created, we conducted corresponding user journey maps on our users. Artist user is focusing on the event experience, and non-artist user is focusing on the art shopping experience.

Based on the focus of the two user personas we have created, we conducted corresponding user journey maps on our users. Artist user is focusing on the event experience, and non-artist user is focusing on the art shopping experience.

Based on the focus of the two user personas we have created, we conducted corresponding user journey maps on our users. Artist user is focusing on the event experience, and non-artist user is focusing on the art shopping experience.

Design Implication

Storyboards
Storyboards
Storyboards

Before landing on our design solutions, we did brainstorming and drew storyboards for scenarios of connecting with a roommate and exploring nyc regions for further room tours.


Before landing on our design solutions, we did brainstorming and drew storyboards for scenarios of connecting with a roommate and exploring nyc regions for further room tours.


Before landing on our design solutions, we did brainstorming and drew storyboards for scenarios of connecting with a roommate and exploring nyc regions for further room tours.


Scheduling

Scheduling

Scheduling

Scheduling

Problems Define & Design Opportunities
Problems Define & Design Opportunities
Problems Define & Design Opportunities

After rounds of research, we defined the pain points that we try to solve and came up with possible solutions.

After rounds of research, we defined the pain points that we try to solve and came up with possible solutions.

After rounds of research, we defined the pain points that we try to solve and came up with possible solutions.

1

Unfamiliar with neighborhood/ community in NYC

2

Difficulty with searching for available suitable housing

3

Wasting time on requesting room tours

4

Hard to find desirable and reliable roommatesv

Show areas in the city on MAP

Clear map layout that shows where each neighborhood is

Introduction of each local neighborhood with ratings

Smart filters

Immersive searching experience in Feed Flow

Favorite list & History list

Smart calendar to manage and track house tours

Merge house tours with everyday schedules

Immediate contact renter

Verification system for all users to provide a safe & reliable environment for finding roommates

Roommate survey to know about the users and their requirements

Smart filter to find “perfect match” roommates

Prototypes

Prototype and 1st User Testing

Sketches and Paper Wire Frames

After brainstorming for our MVPs, we picked one of them (Art Explore) to create a series of Low Fidelity paper prototypes. This step helped us to draft the initial look of our app and test it with potential users in reality to get feedback and foresee some problems before further designing.

After brainstorming for our MVPs, we picked one of them (Art Explore) to create a series of Low Fidelity paper prototypes. This step helped us to draft the initial look of our app and test it with potential users in reality to get feedback and foresee some problems before further designing.

First User Testing

After doing sketches prototype, we asked 2 people to do the user testing. This step is to help us understanding our design, improve with better user experience in the final wireframe and user flow.

After doing sketches prototype, we asked 2 people to do the user testing. This step is to help us understanding our design, improve with better user experience in the final wireframe and user flow.

Testing Conclusion

After doing sketches prototype, we asked 2 people to do the user testing. This step is to help us understanding our design, improve with better user experience in the final wireframe and user flow.

After doing sketches prototype, we asked 2 people to do the user testing. This step is to help us understanding our design, improve with better user experience in the final wireframe and user flow.

User Flow Chart
User Flow Chart
LOFI Wireframe
LOFI Wireframe
Style Guide

Logo & Icon - Visual Identity

Typographys

Iconography

Explore

Shop

My Events

Trading

Profile

My Events

Explore

Explore

Prints

Ceramic

Fashion

Homeware

Tufting

Paintings

Paintings

Paintings

Explore

Explore

Shop

Shop

My Events

My Events

Trading

Trading

Profile

Profile

My Events

My Events

Explore

Explore

Explore

Explore

Prints

Prints

Ceramic

Ceramic

Fashion

Fashion

Homeware

Homeware

Tufting

Tufting

Paintings

Paintings

Paintings

Paintings

Paintings

Paintings

HOMEY

#1
Regional Map Search
#1
Regional Map Search
#1
Regional Map Search

Each location of NYC is very distinct in their vibes and rental prices. With the Map Function, user can efficiently learn about different regions of NYC according to the description and the ratings, to decide which area suits their needs the most.


The Map allows users to zoom into specific regions for more available housings.

Each location of NYC is very distinct in their vibes and rental prices. With the Map Function, user can efficiently learn about different regions of NYC according to the description and the ratings, to decide which area suits their needs the most.


The Map allows users to zoom into specific regions for more available housings.

Each location of NYC is very distinct in their vibes and rental prices. With the Map Function, user can efficiently learn about different regions of NYC according to the description and the ratings, to decide which area suits their needs the most.


The Map allows users to zoom into specific regions for more available housings.

#2
Immersive Mode
#2
Immersive Mode
#2
Immersive Mode

The user can scrolls through pictures and videos of houses and apartment in the immersive mode. The house/apartment image appears first. After 3 seconds it will transition to play a immersive video showcasing the detail of the house/apartment, to provide the user with an immersive exploring experience.

Users may also explore the one to one ratio of the house/apartment of interest in AR scene by pressing the AR icon

The user can scrolls through pictures and videos of houses and apartment in the immersive mode. The house/apartment image appears first. After 3 seconds it will transition to play a immersive video showcasing the detail of the house/apartment, to provide the user with an immersive exploring experience.

Users may also exploore the one to one ratio of the house/apartment of interest in AR scene by pr

The user can scrolls through pictures and videos of houses and apartment in the immersive mode. The house/apartment image appears first. After 3 seconds it will transition to play a immersive video showcasing the detail of the house/apartment, to provide the user with an immersive exploring experience.

Users may also exploore the one to one ratio of the house/apartment of interest in AR scene by pr

#3
Smart Tour Scheduling
#3
Smart Tour Scheduling
#3
Smart Tour Scheduling

The user can select available tour time online and book an appointment directly. After successfully booking, the appointment time will automatically add to calendar. The user will be notified with the time approaching. The calendar will help the user organize their time to have different room tours within a short time.

#4
Personalized Roommate Match
#4
Personalized Roommate Match
#4
Personalized Roommate Match

Based on the preference survey that users took, they will receive a personalized roommate card and the system will recommend them to potential roommates. User can user personalized filter search function to match with other users and further connect through messages or save them for future match.

The user can scrolls through pictures and videos of houses and apartment in the immersive mode. The house/apartment image appears first. After 3 seconds it will transition to play a immersive video showcasing the detail of the house/apartment, to provide the user with an immersive exploring experience.

Users may also exploore the one to one ratio of the house/apartment of interest in AR scene by pr

The user can scrolls through pictures and videos of houses and apartment in the immersive mode. The house/apartment image appears first. After 3 seconds it will transition to play a immersive video showcasing the detail of the house/apartment, to provide the user with an immersive exploring experience.

Users may also exploore the one to one ratio of the house/apartment of interest in AR scene by pr

Going Forward

Takeaways

Impact

Generate Compelling Articles

Effortlessly produce compelling articles that captivate your audience.

Craft engaging blog posts

With AI by your side, you can generate blog content that not only informs but also resonates with your readers.

Create Captivating Social media updates

Transform your social media presence with captivating updates that spark conversations and drive engagement.

What I learned

Generate Compelling Articles

Effortlessly produce compelling articles that captivate your audience.

Craft engaging blog posts

With AI by your side, you can generate blog content that not only informs but also resonates with your readers.

Create Captivating Social media updates

Transform your social media presence with captivating updates that spark conversations and drive engagement.

Next Step

Impact

Generate Compelling Articles

Effortlessly produce compelling articles that captivate your audience.

Craft engaging blog posts

With AI by your side, you can generate blog content that not only informs but also resonates with your readers.

Create Captivating Social media updates

Transform your social media presence with captivating updates that spark conversations and drive engagement.

What I learned

Generate Compelling Articles

Effortlessly produce compelling articles that captivate your audience.

Craft engaging blog posts

With AI by your side, you can generate blog content that not only informs but also resonates with your readers.

Create Captivating Social media updates

Transform your social media presence with captivating updates that spark conversations and drive engagement.

Going Forward

Takeaways

Impact

Generate Compelling Articles

Effortlessly produce compelling articles that captivate your audience.

Craft engaging blog posts

With AI by your side, you can generate blog content that not only informs but also resonates with your readers.

Create Captivating Social media updates

Transform your social media presence with captivating updates that spark conversations and drive engagement.

What I learned

Generate Compelling Articles

Effortlessly produce compelling articles that captivate your audience.

Craft engaging blog posts

With AI by your side, you can generate blog content that not only informs but also resonates with your readers.

Create Captivating Social media updates

Transform your social media presence with captivating updates that spark conversations and drive engagement.

Next Step

Impact

Generate Compelling Articles

Effortlessly produce compelling articles that captivate your audience.

Craft engaging blog posts

With AI by your side, you can generate blog content that not only informs but also resonates with your readers.

Create Captivating Social media updates

Transform your social media presence with captivating updates that spark conversations and drive engagement.

What I learned

Generate Compelling Articles

Effortlessly produce compelling articles that captivate your audience.

Craft engaging blog posts

With AI by your side, you can generate blog content that not only informs but also resonates with your readers.

Create Captivating Social media updates

Transform your social media presence with captivating updates that spark conversations and drive engagement.

Going Forward

Takeaways

Impact

Generate Compelling Articles

Effortlessly produce compelling articles that captivate your audience.

Craft engaging blog posts

With AI by your side, you can generate blog content that not only informs but also resonates with your readers.

Create Captivating Social media updates

Transform your social media presence with captivating updates that spark conversations and drive engagement.

What I learned

Generate Compelling Articles

Effortlessly produce compelling articles that captivate your audience.

Craft engaging blog posts

With AI by your side, you can generate blog content that not only informs but also resonates with your readers.

Create Captivating Social media updates

Transform your social media presence with captivating updates that spark conversations and drive engagement.

Next Step

Impact

Generate Compelling Articles

Effortlessly produce compelling articles that captivate your audience.

Craft engaging blog posts

With AI by your side, you can generate blog content that not only informs but also resonates with your readers.

Create Captivating Social media updates

Transform your social media presence with captivating updates that spark conversations and drive engagement.

What I learned

Generate Compelling Articles

Effortlessly produce compelling articles that captivate your audience.

Craft engaging blog posts

With AI by your side, you can generate blog content that not only informs but also resonates with your readers.

Create Captivating Social media updates

Transform your social media presence with captivating updates that spark conversations and drive engagement.

Content generation
Content generation
Content generation